G2 Ocean Appoints SK Lim VP Pacific


Shipping Line Plans Asian Expansion

Breakbulk shipping joint venture G2 Ocean has announced the appointment of Sim Keat Lim as its new vice President for Pacific.

The appointment is effective March 2 and will see Lim manage the firm’s existing Pacific trade and oversee further expansion of the company’s reach in Asia.

Headquartered in Bergen, Norway, G2 is an alliance between breakbulk shipping firm Gearbulk and Grieg Star. The firm operates the largest fleet of open-hatch vessels worldwide, alongside a substantial fleet of conventional bulk carriers. In total, it manages 130 vessels and 15 offices on six continents.

Current head of Pacific operations, Simon Baker will move to South-Africa business.

Asia Expansion

Upon taking up his new position, Lim is expected to push ahead with plans to strengthen the group’s breakbulk services in Asia.

“I am very excited to be included in the ongoing and exciting journey of G2 Ocean – one of the world’s largest deep-sea breakbulk carriers … Since its launch in 2017, G2 Ocean has managed to build a strong, unified and competitive organisation. I am confident that this, together with the strong commitment from the management, staff and shareholders, will enable the company to continue to grow and expand its service coverage, as well as customer base,” Lim said.

Lim brings extensive maritime industry experience to he role, along with a double master’s degree in Business Administration, and specializing in shipping, offshore and finance from Nanyang Business School and BI Norwegian School of Management.


Challenges

Highlighting the challenges faced by the breakbulk industry at present, group CEO Arthur English highlighted issues stemming from geopolitical changes, new fuel regulations, technological evolution and the need for greater sustainability.

“SK has in-depth and updated knowledge of the pulp and paper market, particularly in Asia. He has tackled many similar challenges in previous roles, and we are confident in his ability to shape our business, including launching and scaling new markets,” English commented.

Grieg Star operates a fleet of about 40 vessels transporting parcel cargo, breakbulk and dry bulk cargo. Gearbulk operates the world's largest fleet of open-hatch gantry-craned vessels as well as open-hatch jib-craned vessels, specifically designed to transport unitised cargoes such as forest products, non-ferrous metals and steel.
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