AsstrA Taps Daniel Staples for GCC Projects


Executive Will Be Based in Company’s New Dubai Office



Global logistics specialist AsstrA-Associated Traffic has named Daniel Staples as its new head of industrial projects in the Middle East.

Staples will be based in AsstrA’s Dubai office, which was launched in December 2023.

The executive boasts more than three decades of experience in the logistics sector – working mainly in the UAE – and has enjoyed executive stints with several leading players including CEVA Logistics, deugro, and Hellmann Worldwide Logistics.

In his latest role, Staples will focus on expanding AsstrA’s project logistics business throughout the region while overseeing efforts to optimize supply chain processes, foster innovation, and drive sustainability, AsstrA told Breakbulk.

His strategic leadership would play a “pivotal role” in shaping the company’s fortunes in the region, the company added.

“I am thrilled to join AsstrA, a company renowned for its commitment to excellence and client satisfaction,” Staples said. “I look forward to collaborating with the talented team here and contributing to the continued success and expansion of AsstrA’s logistics solutions.”

Zurich-headquartered AsstrA employs more than 1,300 people throughout Europe, the CIS, Asia, the U.S. and the Middle East. The company offers its customers a full range of global 3PL solutions by road, rail, air and sea.


AsstrA will be hosting an evening networking reception at the end of the first day of Breakbulk Middle East 2024 in Dubai. The reception will take place at the 25hours Hotel Dubai. Follow our LinkedIn page for up-to-date information on this and other event news.

Breakbulk Middle East is happening on 12-13 February at the Dubai World Trade Center.

TOP PHOTO: AsstrA transports 827-ton wash tower from Spain to Poland. CREDIT: AsstrA

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