How Smart Email Platform SEDNA Gives Supply Chain Leaders an Edge
Cynthia Worley, vice-president of strategic accounts at SEDNA, explains how the smart email platform is helping companies in the supply chain escape the noise and confusion of traditional email systems. Catch Cynthia and other guest speakers at Breakbulk Americas 2022 main stage panel session, “How Technology is Truly Changing the Game in the Project Cargo Industry”, sponsored by SEDNA, at 4pm on 28 September. SEDNA is also sponsoring our Breakbulk Americas 2022 MEET app, the easiest way to navigate the conference!
By Cynthia Worley
There could not be a more perfect time to talk about innovation in shipping. Shipping literally connects the world and communication is what underpins that connection.
The problem for many organizations in the supply chain is that communication, being so vital, can become the single point of failure for their business. Miss one email? Inbox full at the start of the day? Delayed in getting that important update? It impacts the whole chain.
Technologies like SEDNA reduce risk by simplifying communications, bringing visibility to business-critical information and ensuring every crucial piece of communication is in the right place, seen by the right person and stored infinitely without manual effort.
I have worked in shipping and trade for 20 years, and I understand the challenges. But many of these challenges can now be solved. Time and time again, owners are confirming that now they are ready to take the leap, make technology work for them, and ultimately win with solutions like SEDNA.
For businesses like Norden, BBC Chartering, Western Bulk and more, SEDNA provides a central repository for their crucial data, and enables them to centralize their team around that information. Anytime, anywhere they have access to this single source of truth, their archive of hundreds of millions of emails.
How do we see the significance of efficient business tools developing over the next few years?
The thing about technology is if you want to survive, you cannot stop. Innovation means you are always trying to be to the next level, to the next forefront of what is happening. In this increasingly fragmented world of work, it is harder than ever to not only do our best work, but also to understand the wider context of the information we are relying on daily.
If the past couple years with COVID have taught us anything, it is how to adapt. The changeability of work – whether in the office, on the road, or at home – has meant an increasing reliance on the tools we have in place to keep us on the right track.
There is a balance to be struck between embedding the right technologies into your ways of working to improve your operations, while not becoming slave to how they dictate how you function.
Agile technology, tools to improve your business, your staff’s experience of work (hiring and retention is one heck of a business advantage especially these days) and your organization’s understanding of how it is functioning – without tying you down or hampering your ability to meet new challenges – is crucial.
For SEDNA, this agility starts with listening to our customers and anticipating their requirements.
And, right now, what our customers are looking for – what they demand – is a best-in-class tech stack. They want to be able to pick and choose solutions that work for their particular needs. But more importantly than that, when they bring those solutions together, they look to us as vendors to make sure that we can integrate and work together across those solutions.
SEDNA has adopted an integration-agnostic approach. We partner with other best-in-class providers in order to deliver that positive experience for our customers. More than that, our close relationship with our integration partners means the quality of connection keeps our customers on top form from the start.
Breakbulk Americas 2022 is taking place on September 27-29 at the George R. Brown Convention Centre in Houston, Texas. To register for the conference, click on the link below, then come meet the SEDNA team in Halls A&B, stand Q16.
Image by creativeart on Freepik
